What kind of discount may be applied when valuing a private company compared to public companies?

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When valuing a private company in comparison to public companies, a discount is often applied due to the inherent differences in liquidity and marketability between the two types of businesses. Private companies typically have less visibility and fewer potential buyers, which can make them less attractive than their public counterparts.

The correct answer indicates a discount in the range of 10-15%. This is a commonly accepted range among financial professionals when considering the lack of marketability associated with private businesses. Public companies benefit from greater liquidity, meaning their shares can be bought and sold easily on stock exchanges. Conversely, private companies do not have publicly traded shares, making them less liquid.

When valuing private companies, analysts frequently apply a discount to account for these factors, recognizing that it can be harder to sell a stake in a private enterprise. The applied discount reflects the risk and limitations investors face when trying to invest in private firms, justifying the lower valuation compared to similar public firms.

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